At Bateleur Brand Planning, we don’t just conduct research, we help businesses unlock deep human insights that fuel growth, loyalty, and competitive advantage.
Whether you need to captivate customers, energize employees, or strengthen partnerships, we equip you with the clarity, confidence, and direction needed to drive success.
Every great business decision starts with understanding what truly matters to your customers, your employees, and your suppliers. With our expert research and strategic guidance, you’ll feel empowered to make decisions that resonate, inspire, and create lasting connections.
Each research project is personally overseen by a company shareholder, ensuring high-level strategic input and commitment to client success.
Bateleur Brand Planning was founded in 1988 with the vision of integrating market research services with brand planning to provide actionable insights. In 2021, the company underwent a restructuring, giving full ownership control to its partners. This allowed for greater agility, enhanced service delivery, and a shift towards a younger, female-led leadership structure. The restructuring forms part of a five-year succession planning and development initiative aimed at ensuring long-term sustainability and growth. Bateleur currently holds a Level 2 BBBEE status.
Bateleur Brand Planning is a corporate member of the Southern African Market Research Association (SAMRA) and adheres to its stringent codes of ethics and research practices, ensuring the highest standards of professionalism and integrity. In recognition of our commitment to excellence, Bateleur was awarded “Best Market Research Agency – Gauteng” in the 2022 Research and Development Awards by Acquisition International.
Through cutting-edge methodologies and decades of expertise, we provide actionable insights that help you…
Our Services at a Glance…
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Source: The Bateleur National Employee Engagement Survey for detailed insights about this report, visit our Vantage Point tab.
Employee engagement has steadily risen from 46% in October 2019 to 60% in September 2024, with a peak of 58% in May 2020. This trend highlights growing workforce resilience and stronger employee connections, even amid the challenges of the pandemic.
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Bateleur Brand Planning is a highly focused and experienced South African market research company, delivering strategic insights that empower businesses to make data-driven decisions. Since our inception in 1988, we have built a reputation for excellence in market intelligence, brand research, employee research and business strategy.
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When you partner with Bateleur, you gain more than just information – you gain the confidence to make decisions that drive measurable success.