Delve into consumer perceptions of brands and their alignment with consumer needs.
What We Do
Brand Positioning Research
Product Concept Research
Refine and validate product concepts and final products to enhance consumer acceptance.
Advertising Research
Shape brand advertising strategies and gauge the impact of specific advertisements in various formats (storyboards, scamps, scripts, filmed drafts, finished commercials and more)
Triggers and Barriers Research
Identify factors driving product usage and non-usage among consumers.
Shopper Research
Explore the intricacies of consumer choices in shopping scenarios.
Mystery Shopping Research
Assess companies’ customer service performance to identify areas for improvement and enhance overall perception.
Employee and Supplier Engagement Research
Foster energy and efficiency within organisational dynamics through strategic management strategies informed by comprehensive research surveys. Read more…
Product Launch Research
Gather consumer feedback at different stages of product launches to refine strategies and optimise outcomes.
Pricing Research
Understand price sensitivity and demand elasticity curves for targeted products.
Customer Service Research
Measure consumer satisfaction across diverse market scenarios to refine service offerings and strategies.
Brand Planning
Develop focussed and impactful brand plans and define brand DNA, informed by comprehensive research insights.