The Digital Consumer – Social Media Content, Consumption & Brand Engagement

The Digital Consumer – Social Media Content, Consumption & Brand Engagement

The 2024 Vantagepoint Survey by Bateleur Brand Planning offers a detailed look into the habits and preferences of South African digital consumers. It highlights the growing importance of social media in shaping buying decisions, with consumers valuing informative, entertaining, and emotionally resonant content. The modern digital consumer is tech-savvy, values convenience, and trusts user-generated content and authentic influencer recommendations over traditional advertising. For brands, success lies in being relatable, trustworthy, and present where their audience is most active—online.