Consumer Insight Strategist

#BizTrends2024: Gordon Hooper – AI’s impact on South African market research

  Market research in South Africa is gearing up for a big change, and the driving force behind it is anticipated to be Artificial Intelligence (AI). When looking ahead to 2024 and beyond, it’s evident that the partnership between AI and market research is set to reshape the industry, offering new and hopefully better ways to gather, analyse, share, and use strategic insights.   The rise of AI in South African market research Concept testing has been a...

Employee Engagement White Paper 2023

In our ongoing dedication to enhancing business excellence and growth in South Africa, we are pleased to present our latest white paper titled "Enhancing Employee Engagement in South Africa - Bateleur Vantage Point 2023." At Bateleur, we understand the importance of employee engagement, especially in these challenging times.This white paper delves into the vital issue of employee engagement in the South African workforce and is based on a comprehensive survey conducted by our...

South Africa’s Heritage Day 2023

A Celebration of Culture, Superstitions, and Culinary WondersAs South Africa eagerly celebrates Heritage Day on 24 September 2023, the nation’s vibrant tapestry of culture and heritage comes to life through fascinating insights derived from an extensive market research survey produced by Bateleur Brand Planning as part of its Vantage Point Insights series. Gathered in August 2023, these findings from over 1500 South Africans offer a captivating glimpse into the diverse traditions, intriguing superstitions,...

Discovering Joy Amidst Adversity

Insights from Bateleur's Vantage Point Survey on South African Consumer Resilience In the midst of economic challenges, rising costs, and a whirlwind of uncertainties, South African consumers are proving their resilience by finding pockets of joy and positivity in the most unexpected places. Bateleur Brand Planning (Pty) Ltd, renowned for its insightful market research, has delved into the hearts and minds of South African consumers through our Vantage Point Insight series. The results are...

South Africa’s Vocational Landscape

In the dynamic tapestry of a nation's economy, the true driving force lies within the aspirations, skills, and motivation of its workforce. South Africa, with its vast resource opportunities, is no exception. In a recent Vantage Point survey conducted by esteemed African research company Bateleur Brand Planning, we dive deep into the evolving vocational aspirations of South Africans and their implications for the country's future.   The shifting landscape of ambitions South Africans fondly recall the...

New survey reveals differences in health priorities across generations

What health measures do people take to maintain their well-being? Caring for your health can mean different things depending on whom you ask.Bateleur Brand Planning, a South African market research company, conducted a survey in early 2023 examining the health habits of South Africans across generations. The Vantage Point survey compared the health measures taken by millennials, Gen X, and baby boomers, revealing significant differences between the groups.According to the survey, elderly individuals...

Prioritising self-care for mental well-being and productivity in South Africa

In recent years, mental health has gained global attention as a critical component of overall health. While physical health is crucial, nurturing our mental health helps us navigate challenging times, become more resilient, and enjoy a better quality of life. However, South Africans still face significant challenges in accessing mental healthcare.According to Bateleur's previous Vantage Point survey, 43% of people who classify themselves as unhappy worry about their mental health, depression, and anxiety.The...

Predicting the future: Technology’s impact on society

The findings of the Vantage Point survey indicate how the world is expected to look in the near future.Bateleur Brand Planning sheds light on the future of consumer behaviours and preferences. With every change, businesses must innovate to meet consumer needs and stay competitive. But how do they know what the future looks like? Let's explore what the future could soon look like, according to the Vantage Point survey participants.73% of respondents believe...

What effect does remote working have on co-worker relationships?

The way we work has a significant impact on how we interact with our colleagues. In recent years, remote work has become increasingly popular, with more and more companies adopting a hybrid or fully remote work philosophy. Despite remote work's negative reputation, a recent survey conducted by Bateleur Vantage Point found that remote workers report feeling challenged, responsible, and focused on enhancing their professional skills.However, one of the criticisms of remote work is...

Cross-generational collaboration: Embrace the generation gap for success

I find it interesting to learn about the different perspectives that each generation has on the generational divide. As a member of the baby boomer generation, I remember living through the 'generation gap' of the 1960s and early 1970s, where there was much turmoil, anguish, and misunderstanding caused by the length of hair gap between fathers and sons, not to mention the business of burning bras, which divided mothers and daughters. However, in...

Where has all the good news gone?

The decline in news consumption has become a growing trend in South Africa, with only 47% of the 1,533 people surveyed in the Vantage Point study indicating that they follow the news frequently or regularly. This raises a few pertinent questions about the remaining 53% of followers, who either sometimes or never watch the news. Why do they choose to remain unaware of what is happening around them? Who are they?The most common...

Bateleur research reveals quality of life is SA consumers’ biggest fear

Market research agency Bateleur Brand Planning developed another one of its Vantage Point research-based white papers, diving into South African fears and fantasies and how this correlates to happiness or unhappiness.The respondents were economically active South Africans across various cultures, languages, ages and gender.“The findings,” Gordon Hooper, managing director of Bateleur, said, “point to how human emotions drive behaviour, be it brand purchase behaviour or workplace engagement behaviour. By understanding these fears and fantasies, brand...

The Fears & Fantasies of SA shoppers (e-book)

South Africans have fears about quality of life, government delivery, poverty, money matters, health, body and mind, education, pandemics, persecution, possible apocalypse, purpose in life, relationships, personal competency and technology. This all impacts on how they shop and interact with brands. The latest findings from the Bateleur Vantage Point Survey, Fears & Fantasies White Paper, published exclusively by Bateleur Brand Planning in partnership with Retailing Africa is now available free to download. In the...

Have South Africans surrendered to load shedding?

In 2007 South Africa experienced its first bout of load shedding, a whopping 16 years ago. Little did we know that this was the first hint of a new normal for our country.The red flags had, in fact, been there for many years before. One of the most alarming flags was the fact that Eskom had only built one new and functional (major coal fired) power station between 1991 to 2021, despite the sharp...

Economic uncertainty will bring a cautious spirit of optimism

Warren Buffet is famously quoted as saying: "Forecasts may tell you a great deal about the forecaster; they tell you nothing about the future."Yes, it’s that time of year again when we like to try to predict the future. In our profession, we are often asked, “what do you think will happen?”. I must say, I far prefer questions such as “what do you think will happen if I ..?”.All too often, we...

Black Friday is bad for business

Black Friday attracts promiscuous, bargain-hunting customers, which ultimately destroys brand loyalty and throws margin down the drain. Can it be that profitability and customer loyalty are bad for business? Of course not. How, then, can Black Friday be good for business?The discount day hit South Africa’s shores in November of 2012. By 2017, it had become the true American-style Black Friday of the ‘camp outside, break the doors down and mob the store’...

The DNA of an unhappy shopper

It's only a matter of time before you'll experience an irate shopper, red-faced, and calling for the manager while going on a rant with a litany of frustrations to the seemingly uninterested and unaffected cashier. Maybe you've been that person at some point; I know I have.But what is the DNA of an angry shopper? Have we ever stopped to look at the red-faced, spluttering and irate individual before us and break down...

Bye, our beloved country

Unlike previous generations who were more focused on working hard to accrue wealth, Gen Z and Millennials are shifting their priorities by placing greater importance on their mental health, mindfulness, and a healthy work-life balance.Our research shows that Gen Z and Millennial South Africans (mostly female) are seriously considering leaving the country. The top choices to emigrate to are Europe and Australia, with the key considerations being the safety and crime rates, career...

Can money buy happiness?

Can money buy happiness? Money is important to happiness; ask anyone who doesn't have it. The recently released 2022 Bateleur Vantage Point survey explored many facets, including the concept of happiness.South Africans answered the survey across various demographics and life stages. The results indicate that there is indeed a positive correlation between those who generally regard themselves as happy and those earning a higher income:At a glance, the results in the accompanying graph make sense...

How retailers can win the post-pandemic retail wars (e-book)

Customer service is at the centre of how retailers can win in the post-pandemic retail wars and attract more loyal customers. Currently, 76% of South African shoppers find retail service in store “indifferent”, and 94% believe there is room for improvement.The findings from the Bateleur Brand Planning, 2022 Bateleur Vantage Point survey, published exclusively in partnership with Retailing Africa – available free to download. In the ebook, How retailers can win the post-pandemic retail wars, the findings point to...

Happy Women’s Day!?

Only half of women in South Africa report being generally happy with their lives (51%). The other half report being either in a neutral state regarding happiness (32%), or worse still, either unhappy or very unhappy (18%). This state of affairs is slightly more pessimistic than men, who, on average, claim significantly higher levels of happiness.This rather unhappy state of women’s affairs, along with the underlying drivers of happiness and unhappiness, have emerged...

The State of Research in Africa

Bateleur Brand Planning’s Kim-Lee de Vries, the market research agency’s Marketing Director, shared how their research team recently carried out frank conversations with African neighbours about the market research industry.They hosted an informal online discussion with researchers in Zambia, Botswana, Kenya, and South Africa, debating the primary industry challenges. The insights uncovered through this engagement are significant and relevant in the context of South Africans commemorating Africa Month this May. Social distancing is being...

The Future of HR – The Missing Link?

It used to be called Personnel Administration. It involved recruitment, training, performance management, teamwork coaching, conflict and grievance management, health and safety, policies and legislation, and the basic admin associated with employing and paying people. In recent times, the Human Resource function has taken on a more strategic and empowering role in most businesses as the value of people in business has become increasingly recognised as critical to the long-term success of any venture. The delicate...

Gentle Giants Will Join the Dots For Success in 2022 and Beyond

On 15 August 1985, PW Botha delivered his infamous “Rubicon Speech”. I recall watching it on television with horror, as did many disgruntled South Africans. The Rubicon Speech marked the entrenchment of division and repression in South Africa, and at the same time spawned our freedom. It was a great lesson in the cycle of trend reversals.Coincidentally, I was exposed to Prof Larry E. Greiner’s famous dissertation,[1] “Evolution and Revolution as Organisations Grow”,...

What an MBA won’t teach you…

by Gordon HooperPublished in Your Business Magazine: October/November 2021.You don't need an MBA to be a successful small business owner. What you do need, though, is plenty of grit, a pragmatic attitude, and the determination to win - no matter what. “My own lessons in growing a business were acquired not in a classroom, but in the bedroom where I started my business back in 1988”.This is where he says he uncovered some...

The Rise of Women in Research

by Kim-Lee de VriesI was recently asked the question, "Why are there so many women in the market research industry?” I didn’t really have to quantify how accurate an observation this was; all I needed to do was look around me to know that the assessment was spot on.In the agency where I work, seven of the eight employees comprise of the fairer sex. This is not only evident within my company but...

Values for an Engaged South Africa

Business can provide lessons for our country and its leadersOver the past week, the social and political turmoil in South Africa has shocked most and caused deep reflection for many of us. What happened to the dream of the Rainbow Nation?Nelson Mandela’s leadership style is described by the South African College of Applied Psychology as having the innate ability to empathise, a strong interest in people and society, wanting to help others and make the country...

Youth Matters: Bizcommunity Feature

Marketing Director at Bateleur Brand PlanningCan you tell us what your role as marketing director entails?To coordinate and assist in executing all the marketing activities, including generating content, social media marketing, nurture and email marketing, etc. to build brand awareness and love for our brand with clients and consumers.What sparked your interest in getting into marketing?Our company has annual fireside chats where we discuss our growth and future within the company. In January...

Sheldon Hooper Foundation Survey Report

This report provides comprehensive details about the survey conducted with the purpose of informing the Memorandum of Incorporation of the proposed Foundation in the memory of Field Guide Sheldon Hooper, sadly lost on 18 August 2020.The report begins with an introduction describing the context for the survey and goes on to provide an overview of the survey methodology and its sponsors.The results of the survey comprise the larger part of this report. The...

Black Friday during a Pandemic?

During the past couple of months Bateleur has sought out ways to provide the marketplace with consumer perceptions and behaviour insights during these uncertain times.We have compiled a fun report of findings from a survey conducted with 2 214 respondents from October to November.Topics the report covers are respondents working situation, engagement levels at work, their feelings about COVID during a “relaxed” lockdown level and their anticipated Black Friday purchase intent.We hope our...

National Employee Engagement Trends

Our annual large sample Employee Engagement Survey conducted last week reports 12.6% more employees are engaged!It seems that the shock of lockdown, and its unpleasant economic side-effects have jolted much of South Africa’s employment base into a state of heightened energy and workplace engagement.Comparing last week’s survey to the October 2019 benchmark reveals these encouraging trends.Readers who are interested in these employee engagement trends may request a comprehensive and complimentary report of the survey...

Consumer Expectations: New Age

Implications for Businesses, Marketers and AdvertisersWhilst both optimism and pessimism abound in the current health and economic crisis, there are few who would not agree that we are in the midst of having the proverbial “Reset Button” of life and business firmly pressed by the unfolding events.Last week, Bateleur’s research team conducted an extensive and large sample survey of South Africans contactable by email to assess expectations of life after the current crisis,...

Working from Home: Lessons From the Real World

Bateleur members have been working from home since 2012.Working from home has now become a forced reality for many South Africans, as well as global citizens, for the time being. At Bateleur, we have been working from home since 2012. We made the move to embrace the economic, technological and social needs of the times. The past 8 years has proven to us the tremendous benefits of working from home, as well...

Brand Health: Insights from Oxygen

Many Brand Custodians, in all quarters of the business world, are finding challenges and controversy about best brand management practices these days and in the future.Like many other Brand Custodians, you may well be asking questions about how to get the most out of your brand management investments.This article offers 6 interesting insights on the subject of brand health drawn from a non-marketing field relating to human health and longevity.The 4P’s of the...